I am your pretty stereotypical city boy. I got my degree in graphic design. Became a stock broker. I've spent the better part of the last 10 years of my life building an urban clothing line. I have a 6000 square foot retail store complete with a design studio, speakeasy and a giant 40ft tall digital billboard, right in the heart of downtown Seattle.
Our clothing line is a little different than your average downtown 'fast fashion' retail store. It's minimalistic. Mostly Black. We make almost everything in store, on-site, in our very own cut and sew design shop located above our retail store. If you want to be successful in a saturated market like fashion you have to be different, and that's kind of our niche.
I started noticing a conversation that was happening over and over. A customer would come in the store and we would welcome them, thank them for coming in and tell them that everything in the store was made upstairs. Almost without fail, the question we got over and over was: What do you mean everything is "made...upstairs"? That simple thought just doesn't seem to compute with most people. We have become so disconnected from where our stuff comes from that that statement just doesn't register with most people anymore. It sent me down a rabbit hole and journey that has changed the course of my life. Where does the STUFF in my life come from? The food that we eat. The substance of what makes up my 12 hour work days.
I was tired. Tired of the rat race. Burnt-out. VERY over having no time with my family. I started asking myself: what TRUELY IS SUCCESS? Is it more stuff? More money? Or maybe...POSSIBLY...could it be more about a real connection to what fills my life. Family. Relationship. Art. Conversation. More about the QUALITY and DEPTH of life, than the BREADTH. During a time when social media is so prevalent and we can barely look up from our media devices or look away from a screen... in a time when we are supposedly more connected and plugged in than ever, I wonder if we've never been more alone.
I started reading. I started gardening. I had never once even held a gun before, but I got a hunting license... and I started a journey. I began my own personal evolution that, today, might be one of the most important journey's we should consider taking. I decided to document it. Because if this city boy could do it, ANYBODY could.
Rewild is a verb, defined as: To restore to its natural uncultivated state. This seems less like a switch you can just flip and more like a journey to embark on, an evolution that involves unpacking a lot of stuff that this world packs into us. Replacing some of it, but also just leaving a lot more space for living.
You are welcome to keep coming back here to see new content. However, a better option is to subscribe to my newsletter! You will get updates on new posts and special content that is only available to my subscribers.